Definition and Examples of Audience Analysis

Definition and Examples of Audience Analysis In the preparation of a speech or a composition, audience analysis is the process of determining the values, interests, and attitudes of the intended or projected  listeners or readers. Karl Terryberry notes that successful writers tailor their messages . . . to the needs and values of the audience. . . . Defining the audience helps writers set communication goals (Writing for the Health Professions, 2005). Examples and Observations of Audience Analysis The goals of clarity, propriety, and persuasiveness dictate that we adapt our arguments, as well as the language in which they are cast, to an audience. Even a well-constructed argument may fail to convince if it is not adapted to your actual audience.Adapting arguments to an audience means that we must know something about the audience we are addressing. The process of audience adaptation begins with an effort to construct an accurate profile of the audience members that considers such factors as their age, race, and economic status; their values and beliefs; and their attitudes toward you and your topic. (James A. Herrick, Argumentation: Understanding and Shaping Arguments. Strata, 2007) Audience Analysis in Business Writing Youre in a new job and eager to impress. So dont let your heart sink if your first big task is to write a report. Its likely to be read by a whole raft of people- and that could include the managing director. . . .A great deal of thinking should go into the report before you actually start to write anything, says Park Sims, adviser to Industrial Society Learning and Development and a director of Park Sims Associates. . .You cannot overestimate the importance of audience analysis, says Park. Are they friends or enemies, competitors or customers? All that will influence mightily what level of detail you go into and what language and style of writing you use. What do they know about the subject already? Can you use jargon? (Karen Hainsworth, Wowing Your Executive Audience. The Guardian, May 25, 2002)Audience analysis is  always a central task in document planning. In most cases, you discover that you must address multiple audiences with varied reasons for using your document. Some wil l need help getting started; others will want to use  the product at advanced levels . . ..When you have pictured the users of your document and their motives and goals, you are better able to organize information to be most helpful to your audience. (James G. Paradis and Muriel L. Zimmerman, The MIT Guide to Science and Engineering Communication, 2nd ed. The MIT Press, 2002) Audience Analysis in Composition [A]n audience analysis guide sheet can be an effective intervention tool for student writers. The worksheet that follows can be used for this purpose, even when students are using new media. Who is my audience? Who do I want my audience to be? What knowledge about the subject does my audience already have?What does my audience think, believe, or understand about this topic before he or she reads my essay?What do I want my audience to think, believe, or understand  about this topic after he or she reads my essay?How do I want my audience to think of me? What role do I want to play in addressing my audience? (Irene L. Clark, Concepts in Composition: Theory and Practice in the Teaching of Writing, 2nd ed. Routledge, 2012) Analyzing an Audience in Public Speaking You might think about these questions as the who, what, where, when, and whys of audience interaction: Who is in this audience?What opinions does your audience already have about the topic you are presenting?Where are you addressing the audience? What things about the context or occasion might influence your audience members interest and dispositions?When are you addressing the audience? This is not just a matter of the time of day, but also why your topic is timely for the audience.Why would your audience be interested in your topic? Why should these people make a particular judgment, change their minds, or take a specific action? In other words, how does your goal intersect with their interests, concerns, and aspirations? This analysis will help you figure out how to make effective choices in your speech.(William Keith and Christian O. Lundberg, Public Speaking: Choice and Responsibility, 2nd. ed. Wadsworth, 2016) George Campbell (1719-1796) and Audience Analysis [Campbells] notions on audience analysis and adaptation and on language control and style perhaps have had the longest range influence on rhetorical practice and theory. With considerable foresight, he told prospective speakers what they need to know about audiences in general and audiences in particular. . . .[In The Philosophy of Rhetoric, Campbell] moved to an analysis of the things which a speaker should know about his particular audience. These include such matters as educational level, moral culture, habits, occupation, political leanings, religious affiliations, and locale. (James L. Golden, The Rhetoric of Western Thought, 8th ed. Kendall/Hunt, 2004) Audience Analysis and the New Rhetoric The New Rhetoric recognizes situation (or context) as the basic principle of communication and revives invention as an indispensable component of rhetoric. In so doing, it establishes audience and audience analysis as important to the rhetorical process and vital to invention. [Chaim] Perelmans and [Stephen] Toulmins theories especially establish audience belief as the basis for all rhetorical activity (which covers most written and spoken discourse), and as the starting point for the construction of arguments. Later, theorists applied the insights of New Rhetoric theory specifically to composition theory and instruction. (Theresa Enos, ed., Encyclopedia of Rhetoric and Composition: Communication from Ancient Times to the Information Age. Taylor Francis, 1996) Hazards and Limitations of Audience Analysis [I]f you pay so much attention to the audience that you inhibit your self-expression, audience analysis has gone too far. (Kristin R. Woolever, About Writing: A Rhetoric for Advanced Writers. Wadsworth, 1991)As Lisa Ede and Andrea Lunsford point out, a key element of much audience analysis is the assumption that knowledge of the audiences attitudes, beliefs, and expectations is not only possible (via observation and analysis) but essential (1984, 156). . .Due to the pervasiveness of an audience-oriented inventional strategy in the history of rhetoric, numerous analytic methods have been developed over the years to aid the rhetor in this hermeneutic task. From Aristotles early efforts to categorize audience responses to George Campbells attempts at engaging the findings of faculty psychology to contemporary demographic attempts to apply cognitive psychology, the tradition offers a vast array of tools for audience analysis, each of which relies on some visible criteria in order to dete rmine an audiences beliefs or values.Nevertheless, these efforts to infer attitudes and beliefs from more observable phenomenon present the analyst with a host of difficulties. One of the most sensitive problems is that the results of such analyses frequently end up looking like a politically egregious form of stereotyping (not unlike the practice of racial profiling). (John Muckelbauer, The Future of Invention: Rhetoric, Postmodernism, and the Problem of Change. SUNY Press, 2008)

A Writer Lept to a Wrong Conclusion

A Writer Lept to a Wrong Conclusion A Writer Lept to a Wrong Conclusion A Writer Lept to a Wrong Conclusion By Mark Nichol While reading an otherwise well-written and well-edited book, I was bemused to note that the number of high school students in the United States had â€Å"lept† from one total to another over a given span of years. How was it, I wondered, that the fact that lept is not a word escape a writer, a developmental editor, a copy editor, and a proofreader (assuming that the manuscript benefited from perusal by each of these agents) not to mention a spell-checking program? It’s easy enough for a writer to be mistaken about the validity of such a word. Leapt is a variant of leaped (more commonly used in British English than in American English, but gaining in popularity on this side of the Pond), but the writer can be forgiven for assuming that just as the past tense of creep is crept and those of keep, sleep, sweep, and weep are kept, slept, swept, and wept, leap takes a past-tense leap to lept. (Creeped is not a word, except informally to refer to being creeped out, the sensation of being disturbed by someone or something thought to be creepy, and keeped, sleeped, sweeped, and weeped are likewise nonwords, though the last two mutations sometimes sneak past editors.) A moment’s thought, however, will make it clear to the writer that this progression (or is it a regression?) is not universal: The past-tense forms of beep, peep, and seep are beeped, peeped, and seeped, rather than bept, pept, and sept. (That last word is valid as a noun meaning â€Å"clan† or â€Å"branch of a family.†) More significantly, though, words identical to leap in spelling as well as sound form past tenses of heaped and reaped, not hept and rept. English is full of challenging inconsistencies of spelling and pronunciation: Compare the present and past tenses of read identical in appearance but not in sound and note the difference in tense transformation for head (headed) and lead (led), not to mention the fact that the present-tense forms are pronounced differently. These idiosyncrasies make it all the more important for even native speakers and writers including those with decades of experience to consider the consequences of less-than-stringent vigilance: Nobody else may notice your mistake, either until I pick up the published book and write a post about it. To help you maintain a high standard of diligence, remember this hypothetical penalty (one that I should post a notice about in my office): Pretend that spelling and other mechanical errors are a capital crime, and see what this imaginary impetus does for your motivation to avoid them. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Comma After i.e. and e.g.Among vs. AmongstComma Before Too?

LEADERSHIP THEORY AND PRINCIPLES Term Paper Example | Topics and Well Written Essays - 1250 words

LEADERSHIP THEORY AND PRINCIPLES - Term Paper Example Some of the leadership theories focus on the qualities that distinguish leaders and their followers (Bennis, 1989). In addition, other leadership theories highlight on the levels of skills and an individuals approach towards various aspects of leadership in a particular context in the society. Leadership is a core element of the society because it promotes effective organization, planning, and decision-making processes in the society. On a personal level, I take an evolved approach to leadership based on experiences in different social contexts. In this case, my personal definition of leadership is the ability to stimulate and motivate people to act towards a desired goal or vision. Leadership would not only focus on the goal or vision but also help the workers to rise to their full capabilities while accomplishing the goal or mission of an organization. In addition, effective leadership qualities are developed by establishing an individual’s weaknesses and initiating appropriate measures to promote leadership (Bennis, 1989). The establishment of the characteristics of my weaknesses in the interacting with different people in the society contributes to the development of good leadership qualities. The experience also enables me to develop effective problem-solving strategies in different social contexts. Addition, good leadership is developed through embracing of the challenges an individual faces in inter acting and resolving issues in the society (George, McLean & Craig, 2008). Leadership challenges vary depending on various aspects such as behavioral, psychological and social context. The challenges an individual faces in a particular leadership position are essential in enhancing leadership development in them. In addition, the process of overcoming some of the challenges to effective leadership is crucial in establishing a confident approach to various arguments in a particular context (George, McLean & Craig, 2008). Leadership challenges refer to

Analysis of the Contract Law Cases Assignment Example | Topics and Well Written Essays - 2750 words

Analysis of the Contract Law Cases - Assignment Example The organizer or the person who got the contract from the company can express disclaim for all the liability and damage to persons or goods including the exhibits or furnishings in the premises. This exclusion of the liability generally will be irrespective of cause or responsibility. The exclusion of the liability cause will be complete if the damage is a result of the organizer’s buildings or furnishings. In this contract, this exclusion is not included. The damage due to the external causes can be excluded and the remaining damages can be excluded from the liability of the contractor to whom the retail sales contract has been awarded. The liability cause is limited to the internal cause in case of damage and the external causes cannot make contractor bind over for the damage. In the third express term, the price variation clause of raw material can be considered. This is because the company is awarding a retail sales contract. This should include the wage variation that cau ses price variation. In the case of industrial tenders, the raw material supplied can be considered for the price variation. In the case of retail sales, the goods supplied by the company to the retail contractor can be considered as the raw material and the price variation clause can be applied. The supplier has to mention the base price of the material supplied to the retail contractor. According to unfair contract terms act 1977, the references to liability are needed to be considered. The liability of an occupier of the premises for breach of an obligation or duty towards a person obtaining access has to be mentioned in that context. This access is restricted because the company awarding the contract can claim that the equity regarding the premises and the business is owned by it. Here this clause can be termed as unfair because the contractor who got permission for retail sales from the company is paying an amount to the company and the amount includes the value of the material supplied. If the company wants to own the equity, it can take the money as deposit regarding the material supplied only.        Ã‚  

Life and Crimes of Harry Lavender Essay Example for Free

Life and Crimes of Harry Lavender Essay The Life and Crimes of Harry Lavender is crime novel about contemporary Australian life, written with all the ambiguity and moral sophistication of most â€Å"who dun-nits . It looks like crime, and sounds like crime, and sells like crime, but it’s Literature! Its Opening is a subversion of the genre a reversal of expectation as we are duped into believing this is your typical male private eye (P. I. ). The role reversal a female in a traditional male dominated field; women can do everything men can do challenges the stereotypes of traditional crime fiction. Purpose: (themes, concerns, issues main ideas.) 1. To create a sense of place — Sydney. Marele Day had spent four years travelling the world and when she came back to Sydney recognised its special charm and atmosphere. She became determined to write a book about it and its special appeal. a) Find references to Sydney, favourable and unfavourable. * what aspects are emphasized? * In totality how does Day present Sydney? * what are the links with the past? * what is meant by the â€Å"facade of Sydney’? 2. Corruption and suspicion vs probity and trust. 3. Effect of technology — have we become dehumanised? Will technology take over from humans? * What is the relationship between humanity and technology? 4. Isolation — Most of the characters are isolated in one way or another. * Find as many examples of isolation as possible. * What overall comment is made about isolation? * Is there a connection between it and technology? II. TECHNIQUE 1. Day uses a lot of the technique of modern day films especially the â€Å"black and white† scenes on Harry Lavender. How is he portrayed? He is very detached and aloof. We the audience get to see and hear what Claudia is not privy to. Are these extracts from the book Mark Bannister was writing? 2. Comment on Claudia Valentine’s PhrasingÃ'Ž Claudia speaks in the manner of a hard-boiled worldly wise Private Investigator (P. I. ). slick, glib, swaggering, at times sassy (cheeky) and sometimes tongue in cheek. â€Å"Live fast, die young, and leave a good looking corpse† (22) â€Å"I was changing cars more often than I changed my underwear† (101) â€Å"But it’s one â€Å"It’ll be dead end if you don’t. Now move† (162) Word Play Double entendre (meaning) â€Å"It must have been a plant. † â€Å"A lavender plant. † (126) â€Å"Terminal illness† (6, 17, 20, â€Å"Alter, (141 â€Å"curse, cursor (143 heart ( 55, â€Å"waiting for the developers to give them a new lease of life, or maybe just a new lease. † (69) Humour â€Å"wit† â€Å"I wait for bald men to pass by and ash on their heads (23) one of the former and two of the latter, and the former is former† her reply to Steve regarding her marital status. ( 27) â€Å"You put it away, Otto, you don’t know where it’s been. † â€Å"That’s the trouble,† he moaned, it hasn’t been anywhere lately. (53) social commentary â€Å"Divorced? † â€Å"Isn’t everyone? † (27) â€Å"I had made a mistake getting into a car with a law-abiding policeman† â€Å"You young folk are always in a hurry,† she said managing a smile. (45) â€Å"pollution and syringes (54), women (54), fast food (68)Ã'Ž

Feminism in Herland by Charlotte Perkins Gilman and When It Changed by

Feminism in Herland by Charlotte Perkins Gilman and When It Changed by Joanna Russ During the long history of science fiction, one of the most common themes is the utopia. Many feminists used utopia to convey their ideas. Two of these stories, Herland by Charlotte Perkins Gilman and "When It Changed" by Joanna Russ portray feminist utopias in different ways. Herland shows a society lacking men, and makes this seem positive, while "When It Changed" shows an all-female society that mirrors a world with men. Through their respective stories, the authors are saying that women should be considered equal to men. Gilman points out that women should be accepted because they can survive on their own, while Russ suggests that women can be as strong as men if necessary. Herland is the story of three men that stumble upon a society populated entirely by women. This culture is superior in virtually all ways to the world of the men. The narrator is one of the visiting men, and he is constantly in awe of the perfection. The women of Herland know no poverty, hunger, or evil. This novel was written in a time when the women’s movement was in its earliest stages. This parallels the fact that Herland, and most utopias, are found in distant, isolated locations. Gilman’s portrayal of a utopian feminist society is perfect, without any outwardly apparent flaws. Although her view is exaggerated, she suggests that a society made up of all females would be superior to one with both sexes, and, in saying this, she makes a powerful statement for women’s equality. Bernice Hausman writes, "Gilman’s social Darwinism†¦ rested on the ‘assertion that women, as a collective entity, could, if they chose, be the moving force in the recog nition of society.’" (1... ...e topic; that women deserve to be accepted in society. Russ attempts to show this through the society on Whileaway, where the women survive without men by becoming like men themselves. In contrast, Gilman uses a society of females to show that women were confined by their roles of society, and were capable of much more. Sources used: Clemons, Tammy. "Feminism in Herland: A Utopian Vision of Charlotte Perkins Gilman." Published on www.womenwriters.net Gilman, Charlotte Perkins. Herland. Minola, New York: Dover Publications, Inc., 1998. Hausman, Bernice L. "Sex before gender: Charlotte Perkins Gilman and the evolutionary paradigm of utopia." Feminist Studies, Fall 1998 issue. Russ, Joanna. "When It Changed". The Prentice Hall Anthology of Science Fiction and Fantasy. Ed. Garyn G. Roberts. Upper Saddle River, New Jersey: Prentice Hall, 2001. Pg. 946-951.

Psychology Questions Essay

In Anita’s case, the possibility that she may conclude that she will suffer from chronic depression once she grows up, may be attributed to the four psychological factors mentioned below. 1. Framing: This is a phenomenon where a fact is construed as make-believe in order to affect the mind of the listener. The listener in turn may trust the source and believe everything to be true without any validation of the facts. In Anita’s case, her parents have informed her when she was as young as ten years, about the fact that she may suffer like her sister when she grows up. This act by her parents is an instance of â€Å"framing† a myth into her mind, which she would recollect after growing up and then there are chances that she may suffer from the disorder as well. The framing nevertheless may mislead her into believing her parents and influence her mind to repeat the same deeds as her elder sister did. 2. Availability heuristic: This is a psychological phenomenon where an individual forms a final opinion based on the â€Å"currently available† data. The individual does not gather any other information but starts treating the available information to be complete. In Anita’s case, her parents have informed her that there are 40% chances of she getting into chronic depression as much as her sister when she grows up. This data is clearly insufficient as Anita, being young, will neither be able to validate the percentage nor does she have enough maturity to speculate the issue. Thus, when she grows up, this data may mislead her into trusting the data and she may experience depression. 3. Confirmation Bias: This is a phenomenon where an individual selectively believes from a present fact, what he or she already knows. For instance, in Anita’s case, she already knows what her parents have told her about 40% chances of her getting into depression. Moreover, she has observed her sister undergo the problem as well. In such a case, this preconception or hypothesis is likely to affect her and make her think all that is true when she grows up. This may lead Anita to believe that she will suffer from depression. 4. Belief Perseverance: This phenomenon is another instance of confirmation bias where an individual continues to believe what he or she already knows. In Anita’s case, her mind is fed with incorrect data when she was young. Thus, when she grows up, she may believe it to be true and initiate herself to experience chronic depression unfortunately. If not initiate, she might often get depressed by thinking of her childhood. ? Answer 2 In this case study, Tony’s dual behavior at work and with friends is a result of two psychological factors, person-situation controversy and reciprocal determinism respectively. In a person-situation controversy, an individual exercises his or her abilities to control the situation with the help of changing personality and behavior. This is a psychological attitude, which individuals develop in order to survive in the society. This could be analyzed based on Sigmund Freud’s Ego, Super-ego and the Id. The Ego is the external projection of an individual in front of others. In this situation, the individual assimilates what others want and then gives it to them. The Super-ego is the agent between the ego and the id, acts as a mediator between the two, and validates the communication between the two as well. The Id consists of the deepest, private thoughts of the individual. In Toni’s case, he acts true self in front of his friends, by being boastful and outgoing with his friends. This is because he knows they are his friends and he can act like himself. However, in an office environment, he needs to project a business-like personality according to the varying situations. That is why he acts polite and sincere always. In both his personal life and professional life, he exerts his ego but as the situations are different, he modifies his behavior accordingly. Reciprocal determinism is a condition where an individual clearly segregates what is needed when! This is a process, based on Albert Bandura’s theory, of determining how to behave based on personal choice and social factors. In Tony’s case, his behavior can be equated with a child’s behavior; one that projects the ego according to his personal wishes also takes into careful consideration, the social factors. However, Tony is smart enough to understand the necessity in a particular situation and condition his inner self according to the situation. Whether he accepts his dual behavior or not, he definitely projects his behavior is in accord with what the situation demands of him. This question refers to the slaughter of Jews by Nazis under Hitler’s rule and then the impact it had on the minds of Germans. David’s supposition that all Germans had become cruel and merciless with twisted personalities is debatable, as he seems to have come to an exuberant psychological conclusion based on a historical study without speculating the nuances of the events. Mr. Stanley Milgram, psychologist at Stanley University in his findings on obedience states the role of what one may call a pseudo- authoritarian or pseudo-leader to be influencing individuals by giving them political and psychological shocks. This was the case with the Nazi holocausts where the Nazis under the Hitler regime murdered thousands of Jews. Considering the expanse of Hitler’s operations, he had several Nazi followers obeying him as if they were blindfolded due to his firm command and tyrannous authority. This is one of the significant reasons why David senses tyranny and cruelty amongst the people of Germany in following Hitler’s orders and their assisting him in slaughtering the Jews. In actuality, both the subjects and objects of Hitler’s tyranny were the Germans themselves! By supporting their leader, they were giving themselves false hopes of achieving a world free of opposition and religious beliefs to conflict theirs. This is also a classic example of Jung’s â€Å"collective psychology† where an entire society construes a belief through a leader and influences one another to justify acts such as murder and slaughter under the pretext of religious defiance. Because of the propensity of human beings to depend on somebody and obey the person to satisfy one’s own conscience, such historical mistakes probably, take place. Reference â€Å"Milgram Experiment† on http://en. wikipedia. org/wiki/Milgram_experiment